Top hairstylist for Pantene, Sam McKight, says 'this is the hair equivalent of 'no make-up' make-up.' In other words, it's a more effortless look than all the curling we've done with ghds but the style still has a groomed feel. Wear loose waves like Leighton Meester gently tonged from the mid-lengths down, or you can make like the Versace models who had chunky widths of hair loosely tonged to create a luxurious, laidback style.